Monday, May 20, 2013

SEO – An Emerging Career Option

What is making SEO career so popular? Simple: the significantly rising demand of even local business to ‘go online’. From small to large businesses, every solely-run or company-based venture has now one challenge, which can bring about fruitful results, if successfully faced that challenge: establishing a website and getting the highest ranking on the search listings.  

Search Engine Optimization (SEO) not only promises businesses huge success, but also provides career options in this field. An SEO student of today can be an SEO teacher, trainer or specialist of tomorrow. You can not only set-up your own training school but there are other options available from which you can choose:

•    undertaking SEO projects for other businesses,
•    adapting SEO techniques in your own business,
•    hiring other SEO specialists, from other countries who are cheaper, and delegating the work to them, which you have actually undertaken.

Once an SEO specialist, you have the power to rule and run your business or the business of others. You can make the business prominent among the viewers by various techniques like:

•    search engine marketing
•    e-mail marketing
•    referral marketing
•    content marketing

In fact there are many businesses that actually emerged owing to digital media marketing. Very small products , as for example shoes, are so easy to be sold online, that you don’t even need to have a physical store for it. Draft a few images if sizes in different countries, post them on your web page, take photos of your products, post prices, share the link to your friends, request them to forward the link, and in no time, you would see so many visitors on your web page. The reason behind such fast progress is the reaction time: a simple click! Your friend shares with you a link, out of curiosity, you open it and you have actually become a visitor of the webpage; and who knows, you might like something and place order for it. The easiness of shipping, the convenient navigation options, picture editing software to enhance the look of the images, etc have made it so easy for your once-unknown product to be known all around the world. Once a local seller can so easily become a global supplier; it is that easy!

Another reason which makes SEO an emerging career option is the lack of time due to which people greatly rely on web services. For instance, who prints the discount cards or go to physical stores to get them? Apply for the discount cards online, and start getting exclusive offers rights away. Use instant offers on your purchases and reward yourself for being a ‘smart’ buyer. Then there are promotional offers, new products and services on social forums’ news feed, owing to pull digital marketing, that you are constantly being informed and updated, and upon greatly like something, you buy it in ‘a-click’- here you wish upon something, and there you get your wish fulfilled!

SEO, as an emerging career option promises to take care of its candidates by offering a successful future with constant arrival of new opportunities and ideas. 

Monday, April 29, 2013

A Good Career Option In Hard Times

With the rapid growth of online business ventures and fierce competition in the market, techniques like SEO are gaining high recognition. The demand for Search Engine Optimization is increasing and multiple training courses are being offered on the subject, which means that SEO is a good career option in today’s where job cuts are as common as apple pies.

First thing you need to know about SEO is that it is very simple and anyone can do it. So why don’t they you ask? This is because they lack the knowledge and initiative to do so. People fail to acknowledge the fact that the world will soon be operated via the internet and the signs are clearly visible. From high level corporate giants like Microsoft to small businesses all over the world, SEO is being used by them all. This technique puts your company, business or any website on the top, literally. It gives your site a better ranking so that when people search on engines like Google or Bing, your name will be on top of other sites and references. An estimate shows that there are approximately 8.9 billion web pages on the internet.

It’s a fact that people believe the salary is not too good in this field, but what they don’t know is that a SEO professional has a starting salary from around $30,000 to $150,000 per year. In some cases it can even go higher up to $300,000 per annum. SEO is a good career option for marketing professionals as well as it is relatively cheap and most companies and businesses are adopting the technique.

Many institutions offer SEO training programs which can last from three days to a week depending on the level of your knowledge. For example SAGEROCK Institute provides a 4 day intensive certification SEO training in Orlando. Bruce-Clay, an internet marketing optimization company, offers quality training courses for SEO and you can become a certified analyst by attending the three day course as well.

There are many SEO companies that cater to the needs of clients like IBM and Vodafone. As mentioned above, Bruce-Clay has clients like Victoria’s Secret, Reprise Media has clients like Home Depot and Verizon and Perfect Search media provides optimization for Goodyear and Chicago Tribune.
 All the above mentioned companies have revenues of over $1 million. Bruce-Clay for example has revenue of over $10 million. Further elaboration would be just wasting time; the proof is in the pudding. All you need to do now is decide whether you want to grasp this golden opportunity or go back to searching for the limited number of low paying jobs out there. The world is changing and those who will not adapt to the change will not survive.

We hope that this will add to your knowledge of why SEO is a good career option and how it can help you reach the top by just applying yourself in the field for a small amount of time.

Tuesday, April 2, 2013

SEO -The Secret for Being on Top

SEO stands for Search Engine Optimization and is the key to getting your websites at the top of the search engines. When you enter a word or question in any search engine you are provided with a list of web results that contain the specific key words of your search query. If you notice, there will be websites that have been ranked better than the others. This is due to SEO which is a technique that aids the search engines find and then rank your website higher than all the other websites out there in response to the search result you have entered. So if you are a new employee in the field, an online marketing manager or an online business owner then SEO will help your website be on top of every search engine.

The best thing about SEO is that it generates free traffic. This means that you don’t have to pay all that money to a search engine to advertise your website. So if you want to take your website to the next level or want to improve your business online, then you need SEO training classes.

Even if you are an entrepreneur or a website designer, it would be an important addition to your skillset as it helps you gain the upper hand in the online business scenario.

You can learn the inner workings of all the search engines including Google, Bing etc. within a week or even days. There are online SEO universities as well as workshops that help you become the master of SEO. For example distilled U is an online SEO university which lets you learn via advanced video content and for as long as you want to.

Similarly, Cresoft is a search engine optimization and marketing company that apart from its specialized services, offers SEO training classes and workshops. They teach you all you need to know about SEO from optimization and URL structure to integrating your social media marketing plan. There is also the Dallas Search Engine Academy that provides a basic, advanced and a master SEO training classes program as well as a six month mentoring program for master level graduates.


IULM University of Milan has launched its SEO training program as well which shows the importance of the technique is growing among European countries. Smart traffic is the largest SEO specialist company in the United Kingdom and specializes in strategies that provide their customers with a high ROI and make sure they are on top of the search engine rankings.

We hope that we have made it clear enough the importance of SEO training classes and how it can be of use to you in the developing internet business world. So it does not matter if you are a business man, a student or an entrepreneur. The current demand of SEO specialists is very high and people all over the world are looking for ways to optimize their results. Surely this would have increased your knowledge in the SEO work field but if not then why don’t you type a word in your favorite search engine and optimize your own results.

Monday, February 25, 2013

Make your Career in Digital Marketing and SEO and Get assosiated with Top Brands

Do you want to do something different?
Do you feel programming is not your cup of tea?

Then you can think about digital marketing as a career option. If you are creative person and have different approach to do work then Digital marketing is perfect option for you. India is becoming a hub of SEO as lots of people are outsourcing their work to India and lots of opportunity is creating on daily basis.

SEO is a branch of digital marketing, in this stream we need to optimize the website in a way that it can appear on the first page of Google for every possible keyword. We need to make changes in the website coding to make it more optimized according to search engine bots and need to create references through various websites, blogs, forums and more.