SEO Course Details

 

See Video before Proceeding

 Introduction:

• Why websites are best for business.
• What is Web Directories and Beginning of Search methods?
• What is Roll of Search Engines?
• The Performed of Search.
• What is Definition of SEO and Purpose?
• Scope of doing SEO for a business website.
• Working of Search Engine Algorithms.

Overview:

• Keyword Research and Use Of Tools.
• On-Page Optimization Methods.
• Off-Page Optimization Tricks.
• Use of Google Analytics.
• Importance of Google Webmaster Tools

Off-Page Optimization:

• Why links are important & SEO?
• Importance of Anchor texts in SEO
• Importance of links from social media?
• Importance of contextual links and use.
• Importance of Page Rank Vs Off-page Optimization.
• Link Building Methods.
• Directory Submission
• Article Submission
• Social Bookmarking
• Blog Comment
• Link Exchange (Two Way and Three way)
• Free Classifieds
• Forum and Blog Posting
• Press Releases Submission
• Video optimization
• Search Engine Submission
• Google Maps / Places Listing

Advance Methos of Keyword Research:

• What are Keywords? Why are they important?
• How to Find Best Keyword For Business
• Phrases and Exact Keyword
• Advance Keyword Search on Current Search
• Analysis Best Keyword for Business Sales Generate
• Difference between Long Tail keywords and Short tail keywords.
• Advance Use Of Keyword Tricks

Competitor Analysis for Advance:

• Analyzing Competition
• Tools for Competitor Analysis
• Use Of Google Webmaster tool and Methods.
• Google Analytics, Click Tracks Methods
• How to use SEO Plug-ins?
• Use Of SEO Rank Checker Tool

On-Page Optimization for Advance:

• Detecting/Creating landing pages.
• How to use fresh content for better ranking?
• Modification of Meta Tags Methods.
• Modification of Meta Tags.
• How Should You Use Keyword Density.
• Use of H1, H2, H3 tags.
• Importance of Optimized Internal Link Structure.
• No-Follow attribute.
• Canonical urls.
• Use of Images and Videos.
• Internal Links
• Creating sitemaps
• Optimizing SEO content
• Image tag optimization
• Image Optimization & Ranking.
• Inbound-Outbound links Methods.
• 301 re-directs, Why?
• Robots.txt and Uses.
• Sitemap.xml and Rss for Static Web.
• Broken Link Check

How to make websites Search Engine Friendly?

• Rewriting Pages URL
• Sub-domains Benefits

Tools for Tracking and Analysis:

• Google Analytics
• Webmaster Tools

Social Media Optimization and Promotion

• Advance Blogging for Social Media
• Video Promotion & Marketing for SMO.
• Social Connect to the Web
• Fast Social Discuss with Content
• SMO Writing & Publishing.

Advanced SEO Techniques:

• Avoid Duplicate Content
• LSI (Latent Semantic Indexing)
• Google Sandbox Effect
• Search Engine Spam
• Crawl Rate Issues
• Canonical Problems
• Paid Links
• Other Minor Search Engines
• Advanced Keyword Research
• Social Media (SMO)
• Domain Names
• IP Addresses
• RSS Feed Generation