Tuesday, January 15, 2013

SEO Course Details

 
See Video before Proceeding


 Introduction:
  • Why websites are best for business.
  • What is Web Directories and Beginning of Search methods?
  • What is Roll of Search Engines?
  • The Performed of Search.
  • What is Definition of SEO and Purpose?
  • Scope of doing SEO for a business website.
  • Working of Search Engine Algorithms.

Overview:
  • Keyword Research and Use Of Tools.
  • On-Page Optimization Methods.
  • Off-Page Optimization Tricks.
  • Use of Google Analytics.
  • Importance of Google Webmaster Tools

Off-Page Optimization:
  • Why links are important & SEO?
  • Importance of Anchor texts in SEO
  • Importance of links from social media?
  • Importance of contextual links and use.
  • Importance of Page Rank Vs Off-page Optimization.
  • Link Building Methods.
  • Directory Submission
  • Article Submission
  • Social Bookmarking
  • Blog Comment
  • Link Exchange (Two Way and Three way)
  • Free Classifieds
  • Forum and Blog Posting
  • Press Releases Submission
  • Video optimization
  • Search Engine Submission
  • Google Maps / Places Listing

Advance Methos of Keyword Research:
  • What are Keywords? Why are they important?
  • How to Find Best Keyword For Business
  • Phrases and Exact Keyword
  • Advance Keyword Search on Current Search
  • Analysis Best Keyword for Business Sales Generate
  • Difference between Long Tail keywords and Short tail keywords.
  • Advance Use Of Keyword Tricks

Competitor Analysis for Advance:
  • Analyzing Competition
  • Tools for Competitor Analysis
  • Use Of Google Webmaster tool and Methods.
  • Google Analytics, Click Tracks Methods
  • How to use SEO Plug-ins?
  • Use Of SEO Rank Checker Tool


On-Page Optimization for Advance:
  • Detecting/Creating landing pages.
  • How to use fresh content for better ranking?
  • Modification of Meta Tags Methods.
  • Modification of Meta Tags.
  • How Should You Use Keyword Density.
  • Use of H1, H2, H3 tags.
  • Importance of Optimized Internal Link Structure.
  • No-Follow attribute.
  • Canonical urls.
  • Use of Images and Videos.
  • Internal Links
  • Creating sitemaps
  • Optimizing SEO content
  • Image tag optimization
  • Image Optimization & Ranking.
  • Inbound-Outbound links Methods.
  • 301 re-directs, Why?
  • Robots.txt and Uses.
  • Sitemap.xml and Rss for Static Web.
  • Broken Link Check

How to make websites Search Engine Friendly?
  • Rewriting Pages URL
  • Sub-domains Benefits

Tools for Tracking and Analysis:
  • Google Analytics
  • Webmaster Tools

Social Media Optimization and Promotion
  • Advance Blogging for Social Media
  • Video Promotion & Marketing for SMO.
  • Social Connect to the Web
  • Fast Social Discuss with Content
  • SMO Writing & Publishing.

Advanced SEO Techniques:
  • Avoid Duplicate Content
  • LSI (Latent Semantic Indexing)
  • Google Sandbox Effect
  • Search Engine Spam
  • Crawl Rate Issues
  • Canonical Problems
  • Paid Links
  • Other Minor Search Engines
  • Advanced Keyword Research
  • Social Media (SMO)
  • Domain Names
  • IP Addresses
  • RSS Feed Generation

10 comments:

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